About Me
I’m Natalia Calderon, and I create websites for small businesses in Lakeland, Central Florida, and Puerto Rico. I work fluently in English and Spanish, so your site can welcome Spanish-speaking customers in their own language and earn their trust before the first call.
Who I Am
Hello, I’m Natalia Calderon, a former technology education teacher who now builds websites for small businesses. Teaching showed me that technology only helps people when they understand it, and I bring that same belief to every site I create. When I’m not designing, you’ll find me spending time with my family or unwinding with a good video game.
My Mission
My mission is to help business owners solve the online problems that slow them down, like a website that is hard to find, hard to update, or hard to use. I walk you through each step in plain language, so you understand how your site works and feel confident running it.
Web Design Services I Offer
- Custom Website Design
- WordPress and Webflow Development
- Hand-Coded HTML/CSS Websites
- On-Page SEO Setup
- Bilingual Websites in English and Spanish
- Website Maintenance Plans
My 4-Step Web Design Process
Discovery
I learn about your business, your customers, and your goals, then map out the pages and features your site needs.
Design and Development
I design a layout around your brand and build it in WordPress, Webflow, or hand-coded HTML and CSS.
SEO Setup
I optimize every page with titles, headings, and descriptions that help your customers find you on search engines.
Launch and Handoff
I test your site on every screen size, launch it on your domain, and walk you through how to manage it.
Why Small Businesses Choose My Web Design Studio
You work directly with me for the entire project. I keep the process simple and explain each step as we go.
I design and write your website in English and Spanish, so Spanish-speaking customers across Lakeland, Central Florida, and Puerto Rico can read it in their own language. Every word is written or reviewed by me, not pushed through a translation tool, so your business sounds like itself in both languages.
Natalia Calderon Design is a one-person studio. The person you email is the person designing, building, and launching your site, so there is no account manager in the middle and no handoff to someone you have never met. You get one point of contact and answers in plain language, from the first call through launch.
Basic SEO is part of every website package, not a paid upgrade. Every page gets a search-friendly title, a meta description, a clear heading structure, descriptive image alt text, and fast loading on phones, so local customers searching for what you do can actually find your business.
I taught technology education before I designed websites, and it shows at handoff. I walk you through your finished site screen by screen and show you how to edit text, swap photos, and add a page, in plain language. You leave understanding how your website works instead of guessing.
Three website design packages, Essential, Growth, and Ultimate, each with a flat price and a written list of what it includes, published on the services page before we ever get on a call. You know the cost and the scope up front, and anything outside the package is quoted separately, so no surprises land on your invoice.
A website needs upkeep after it goes live. Monthly maintenance and support covers software updates, security monitoring, uptime checks, and daily backups, so a failed update or an outage never turns into an emergency. A higher tier adds time each month for content changes. Maintenance is optional, and the site is yours either way.
My Background in Numbers
A few facts about the experience I bring to your project.
Ready to Start Your Website Project?
Tell me about your business and what you need from your website. I will reply with next steps and the package that fits you best.